AUSTIN, TEXAS — Ten up-and-coming consumer brands were selected to participate in Whole Foods Market’s Local and Emerging Accelerator Program. The program provides mentorship, education and shelf space at regional Whole Foods Market stores. Businesses may also receive financial support.
“We are delighted to welcome 10 exceptional local producers to the first cohort of our Local and Emerging Accelerator Program,” said Will Betts, vice president of local merchandising at Whole Foods Market, a business owned by Amazon.com, Inc. “We look forward to sharing valuable insights into marketing best practices, strategy and channel development to help expand the cohort members’ brands while preparing to introduce their products to Whole Foods Market shoppers. Whole Foods Market has long been committed to supporting small, local and emerging producers, and the Local and Emerging Accelerator Program enhances our ability to strengthen our relationships with local brands and elevate our product selection for communities across the country.”
