AUSTIN, TEXAS – Whole Foods Market, a business unit of Amazon.com, Inc., has issued its 10 trends for 2022 and sees plant-based foods, sustainability and functional ingredients thriving in the coming year. The trends were developed by the retailer’s “Trends Council,” a group of more than 50 buyers and other trend watchers, and represent their insights into emerging consumer preferences.
“Last year, we saw tremendous pandemic-related shifts in grocery buying habits as the world adjusted to spending more time at home,” said Sonya Gafsi Oblisk, chief marketing officer at Whole Foods Market. “As the food industry slowly adjusts to a new normal, we expect to see consumers prioritize food and drink products that deliver additional benefits — like functional sodas and tonics — and products that support their sense of well-being, like urban garden greens and products grown with farming processes that help address soil health.”
